“What does it mean to not only speak of sustainability but to act on it first…”
Communication about sustainable and ethical practices in fashion is a minefield. How do you share your values in an honest and solution-driven way? Especially as more and more people ask: how do I know I can trust this institution or that brand’s claims or commitment to sustainable and ethical practices? It’s time to stop putting that burden on consumers and to take full responsibility by communicating truthfully and authentically about what goes on behind closed doors.
If you’re on this page as a brand owner, an educator, or even an institution you’ve taken that first step: responsibility, to tell the truth, to empower and educate those you serve and to make the world a better place with your product or service.
We offer a unique service that embodies helping you create a communication strategy or digital marketing plan that cuts through the greenwashing noise and puts the truth at the centre. Be it for educational purposes or for marketing products or services, take your audience with you to drive real solutions for change.
Find out more about how we can work together below.
Communication Strategy
We’ll gain a thorough understanding of your current sustainable and ethical practices and collaborate with you to create or grow an authentic communication strategy. A strategy that is true to your values while being easily comprehensible and engaging for your audience. We can also help launch that strategy, ensuring that it complies with sustainable communications regulations such as the Green Claims Code.
Services include:
Audit current sustainable and ethical practices communications and it’s impact (on all platforms)
Collaborate to build on old or develop new communication priorities and goals
Create customised future recommendations for optimisation
Train your teams to communicate your new strategy authentically across various touchpoints
Digital Marketing
Digital is everywhere and is key to engaging your audience about what you have to offer. When it comes to sustainable and ethical practices it’s easy to make claims on digital platforms, everyone does. The key here is ensuring that every claim you make is honest and can be backed across your digital journey. No vagueness and no holding back information. We will help you communicate your practices in a way that takes your audience into your world, building up their confidence and yours too.
Services include:
Audience digital journey audit (website, data capture, socials)
Strengthening your marketing positioning
Future recommendations for website, CRM (email) and social media
Collaborating to draw out marketing copy and asset creation
Assisting with the launch of your digital plan
Email: amma@styleandsustain.com
