Comfort VS Trends

Since the start of the pandemic, we’ve seen just how the public has reached toward things that make us comfortable like re-watching our favourite shows on Netflix. This gravitation toward comfortability includes clothes. In lockdown, many of us found ourselves choosing comfort over ‘looking nice’ (though you can definitely do both)!

For a time, I thought my lockdown outfits represented my state of mind, often very anxious and worried, I thought my slouchy, mismatched, food-down-the-front outfits were a mirror of that. Many people found themselves coming to terms with the ‘changing definition of who they are, and what their wardrobes meant to them. 

Regardless of how ‘unkempt’ my comfy outfits might have seemed to the outside world – I found a lot of liberation in being comfortable and choosing comfort over the pressures of keeping up with fashion trends. In 2021, I found I was reaching for comfortable clothes above anything else. This time I was actively incorporating comfort as an integral part of my style and self-expression. I particularly love cargo pants and big baggy box t-shirts – something still ‘in-fashion’ today. Any clothes I found uncomfortable and/or didn’t fit me right, I started to sell on apps like Vinted and Depop. 

A lot of these uncomfortable clothes in my wardrobe were items I wore infrequently, further instilling in me a desire to really hone in on the question ‘am I truly being sustainable if I don’t wear half my clothes in my wardrobe?’. It felt a revelation to me that clothes were actually for WEARING – who knew!

We believe there are many reasons why being comfortable sticks and why we return to the comfortable items in our wardrobe again and again. Choosing comfort over trends is both good for the planet and people and will help declutter your life. There are plenty of ways you can both embrace fashion trends but also be entirely comfortable when doing so.

The benefits of making comfort an integral part of your wardrobe -

  • Comfort is sustainable. It will be in your wardrobe longer because you’ll naturally gravitate toward something that feels soft and wearable on your skin.

  • Comfort is confidence. When I feel comfortable in something it affects the way I speak and act the whole day. The more comfortable, the more confident!

  • Comfort is caring for you. Comfort is an act of self-care. Choosing to put your comfort over everything else means choosing something that will make you feel good all day long.

Here are some sustainable loungewear ideas (see links below)

Wildclouds Twopiece – Ethically-made and inclusive sizing. Linen two-pieces – chic will always be on-trend.

Organic Basics Ribbed Tank – A favourite of Bella Hadid, the ribbed tank is a staple for summer. Think Skims – but sustainable!

Secondhand Vintage Jumpers – a comfortable way to look effortlessly cool. Ellesse one on depop for £5 – whats not to love. Good for people, planet and you!








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Shopping: casting a vote for the world you want