The Fibre Conquering International Fashion Without Losing Its Roots
Amma Aburam Amma Aburam

The Fibre Conquering International Fashion Without Losing Its Roots

Peruvian cotton is often perceived as more ethical and sustainable due to traditional farming methods and increased efforts in traceability. Two Peruvian brands, WISQA and Pietà, share their insights on the beauty and challenges of handling the world’s finest cotton with care and responsibility.

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Weaving Memory and Resistance in Latin America
Amma Aburam Amma Aburam

Weaving Memory and Resistance in Latin America

In recent years, Latin America has quietly emerged as one of the most compelling regions in the global fashion landscape. Beyond the catwalks of Paris or Milan, a different kind of revolution is unfolding, one grounded in heritage, community, and purpose.

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Peruvian Alpaca Wool: Andean Glamour, History and Tradition
Amma Aburam Amma Aburam

Peruvian Alpaca Wool: Andean Glamour, History and Tradition

So, fasten your seat belts and join me on this journey through the Peruvian mountains. Get ready for history, tradition, and a touch of Andean glamour through the fascinating world of Peruvian alpaca wool. Alpacas come in two main varieties: Huacaya and Suri.

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How Yak Wool Paves the Way for Tibetan Communities
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How Yak Wool Paves the Way for Tibetan Communities

Known as the “hairy cattle” yaks are long-haired ox-like mammals domesticated in Tibet and are now raised often among people living at elevations of 4,000-6,000 metres mainly in China and central Asia, Mongolia and Nepal.

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The Craft Story of Pumps
Amma Aburam Amma Aburam

The Craft Story of Pumps

Every great fashion moment has a backstory — and sometimes, that story begins thousands of miles away from the runway. The timeless story of juttis takes us back over 500 years to the villages and streets of Punjab — in both India and Pakistan — where these handcrafted shoes were worn by people from all walks of life.

Forefront: a series bringing the origins of fashion trends to the centre stage.

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The art of Revivre
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The art of Revivre

Tiffany Bopha is the founder of @revivrestudio, a gorgeous sustainable and ethical brand deeply rooted in her Cambodian and French cultures. She infuses her desire to put Cambodia of the fashion map and passion for a more sustainable future in her work.

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On reviving fashion through textile waste upcycling
Amma Aburam Amma Aburam

On reviving fashion through textile waste upcycling

Kwamena and Yayra founded The Revival, an Accra-based, community-led non-profit. Their goal is to educate and raise awareness on the impact of fast fashion while creating jobs through championing upcycling with textile waste coming into Ghana from the Global North. If you have been in the sustainable fashion space for a while, you would have heard of Waste Colonialism.

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The luxurious tradition of Yeye Oge
Amma Aburam Amma Aburam

The luxurious tradition of Yeye Oge

Originating from the town of Iseyin in Oyo State, Nigeria, Aso-Oke is more than just a textile – it is a testament to the ingenuity and craftsmanship of generations past.

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Accra in Bloom: Sustainability & Fashion in the City
Amma Aburam Amma Aburam

Accra in Bloom: Sustainability & Fashion in the City

The other day the owner of a clothing store asked us if we could help them curate a clothes swap event as it is something they have been considering for a while. It’s starting to look like people’s superstitions and religious beliefs are slowly losing their grip on sustainable fashion lifestyle options. 

This got me thinking about the slow but steady rise of sustainability in fashion within the city of Accra.

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The power of resourceful design at Kokrobritey Institute
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The power of resourceful design at Kokrobritey Institute

Meeting Renée C. Neblett was like meeting a wise and respected village Auntie who draws you in to sit and listen to stories. When I heard about the Kokrobritey Institute in Ghana, I knew I had to visit and talk to its creator in person. So I did. I was immediately captivated by the place. Kokrobritey is about an hour West of Ghana’s capital city of Accra. It’s a popular outside-of-the-city beach destination which sparked Renée, the founder of the Institute’s passion back in the 80’s.

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Oye Adie Yie - They Do Things Well
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Oye Adie Yie - They Do Things Well

From my earliest memories to my high school days, the sound of bell-like clasps, sometimes accompanied by the melodious cry "Oye Adie Yie," felt almost like a divine call, especially on days when my clothes needed mending or altering.

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Tradition Is Luxury
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Tradition Is Luxury

A self-confessed “little art nerd” Awurama created Threaded Tribes as a way to harness her creativity, channelling her unconventional mindset into the brand. The idea for it popped up for her when she first saw mud cloth. Mud cloth is a traditional Malian fabric that is dyed with fermented mud and plant dyes, it’s also found across various African countries.

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Boyedoe: from Accra to the world
Amma Aburam Amma Aburam

Boyedoe: from Accra to the world

Today, Boyedoe travels the world, from Lagos to Paris to Geneva. It appeals to fashion veterans and everyday fashion enthusiasts alike. Across his four collections, David and his team play with Kente. To him, it’s a question of legacy and longevity. 

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How East London Is Empowering Refugees Through Fashion </span>
Amma Aburam Amma Aburam

How East London Is Empowering Refugees Through Fashion

London College of Fashion (LCF) in East London is among these pockets of hope. Here, the intersection of fashion and social change redefines what it means to welcome refugee communities into London through an innovative, action-driven research project. In 2022, LCF’s Centre for Sustainable Fashion, led by Dr Francesco Mazzarella, a Reader in Design for Social Change, embarked on a pivotal participatory action research exploring cultural sustainability and community resilience. The research project, titled  “Decolonising Fashion and Textiles,” involved storytelling sessions and textile-based co-creation workshops that aimed to understand the realities of refugees in London.

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Global Voices for Fashion Revolution
Amma Aburam Amma Aburam

Global Voices for Fashion Revolution

We were inspired to speak to some countries, specifically Global South and Majority World countries which have incorporated Fashion Revolution into their cultural expressions of sustainability. Plugging it into local advocacy initiatives to raise awareness and make a change.

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On leaving the comfort of ambition for the trenches of action
Amma Aburam Amma Aburam

On leaving the comfort of ambition for the trenches of action

The Global Fashion Agenda gathers fashion actors from all aspects of the industry in the name of Ambition To Action. If you are not familiar with it, the GFS is hosted by the Global Fashion Agenda, a non-profit organisation that fosters industry collaboration on sustainability in fashion to drive impact. With the vision of a net-positive fashion industry, it accelerates action by mobilising, inspiring, influencing and educating all stakeholders. It is a bold mission that requires bringing together fashion representatives from all fronts to tackle the industry’s complex issues.

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Is Umuganda the solution to plastic waste?
Amma Aburam Amma Aburam

Is Umuganda the solution to plastic waste?

In 2008 Rwanda instituted a ban on the sale, manufacture, import and general use of plastic bags. Rwanda’s government successfully got public buy-in of these measures through the introduction of ‘Umuganda’ (meaning ‘community work with the purpose to contribute to the overall national development’) whereby residents of each community across the country clean up their neighbourhoods on the last Saturday of every month.

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Fashion, psychology &amp; the power of inclusion
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Fashion, psychology & the power of inclusion

London-based fashion psychologist, Shakalia Forbes-Bell, recognises the growing importance of her field as we experience this shift in consumer mindset. We spoke to Shakaila about the current state of the sustainable fashion space and the importance of inclusion.

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