POP UP EVENT FEATURING AN ALL-FEMALE CAST OF ARTISTS + DESIGNERS. 10th-22nd JUNE 2025.

WOMEN HAVE ALWAYS BEEN AT THE CORE OF THE FASHION INDUSTRY - WE CREATE IT, WEAR IT AND DEFINE IT. YET DESPITE OUR CENTRAL ROLE, WOMEN’S PRESENCE AS CREATIVE DIRECTORS, CEO’S AND KEY DECISION MAKERS LEAVES MUCH TO BE DESIRED. THE HARD SELL IS A FEMALE-LED, NON-PROFIT MOVEMENT, TRANSCENDING THE CAVEATS AND PARAMETERS OF THE RETAIL EXPERIENCE AND CONFRONTING WHY AN INDUSTRY THRIVING ON FEMME VOICES CONTINUES TO BE DOMINATED BY ITS MALE COUNTERPARTS.