Pure London x JATC is the UK's largest festival of Fashion.

We bring together the brightest minds in the industry twice a year to showcase the best must-have collections, discover the latest trends, get exclusive business insight, and make all-important international connections.

Pure London x JATC provides a global platform for brands and designers to meet with buyers that matter the most to their business and connect.

Join the next edition as we arrive back at the iconic Kensington Olympia in London, 11-13 February 2024.