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#watchesforkindness, that's the mindset with which Sally and Ron started their sustainable and ethical watch brand: 2°EAST. After years of research and commitment to putting people and the planet first in watch production, they managed to create a fun and versatile series of watches.

From zero-waste iron plating, vegetable tanning, recycled PET to their responsible sourcing commitment, plus working with Trees for the Future to plant 30 trees for every watch sold, 2°EAST is creating new standards for the watch industry.

Overall, I love how easy it is to swap out straps and how light the watch actually feels. You can go for classic looks or more quirky ones like this "Roads" watch strap, the choice is yours. All while supporting a watch brand with authentic commitment to ethical and sustainable practices.

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