Why I live by a #NONEWDENIM rule

Can you think back to the last time you bought a pair of jeans? Most likely you considered just a few factors in your purchase like style, cut or price. The last time I bought a brand-new pair of jeans was a year ago and I got them from the amazing sustainable brand Armed Angels. Fast forward to today and my approach to buying jeans has completely changed: I no longer buy new denim. Whether it’s a denim jacket, shorts or jeans, I find it second hand or vintage. Why? Because the denim production process is one the most environmentally damaging in the clothing industry, it’s also one of the most harmful to people. These horrifying truths gave birth to a personal movement for me that I called #


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